Advertising Slogan Have Offensive – Most people might not know that almost our entire world runs on advertisements. If there were no advertisements, people would not know a specific product regarding the market. Basically, in simple words, the ad means to tell the people that a particular product has been newly launched into the market and people should come and try it out. However, it would be best if you kept in mind that all advertisements are not successful. Some advertisements fail to impress people. Some advertisements become controversial for all the wrong reasons.
What Were Advertising Slogans Pulled For Being Too Offensive Or Controversial?
Before we can get to the advertisements, we should see the actual purposes behind creating advertisements. As I said before, the advertisements have just one goal: to tell the people about a new product launched in the market. Other than that, there is no such purpose in the advertisements. However, some other things require advertisements, but their specialties are somewhat negative in terms of society.
Sometimes advertisements are not used to tell people about a new product that has been released in the market. Most people living in the United States of America might not understand the whole idea behind it. As a result, you should explain so that people can have a clear idea about the entire picture. Sometimes there are evil intentions behind some work, and those bad intentions are made to target a specific group of people. However, most of the time, these companies who carry out such types of commercials are caught, heavily criticized by people living in the community.
Russian company might take out a commercial
Once I tell you about some examples, your eyes will open, and you will know about the evil elements in our society. These scandalous and offensive commercials have been displayed to the public before there were no TVs, but people did not give much importance to them in those times. When the era of Television and computers came, people slowly started to understand the whole concept behind these evil acts. However, we should also keep in mind that such commercials are carried out around the world. Most people might say that the United States of America is the only country globally with these kinds of commercials.
Most of the time, it does not depend on the country. Sometimes, a Russian company might take out a commercial that will be against the people’s interest living in the United States of America. However, it would help if you also kept in mind that sometimes, it might be a misunderstanding. People might negatively interpret the commercial and make a lot of fuss about it. Sometimes, the company that made the commercial will have no such evil intention, but people will make an issue out of it, and the company will have no choice but to take down the commercial and suffer a lot of losses. Let us now get to the central part of the article. The following are one of the most controversial and offensive commercials made in the history of the United States of America.
The Pepsi live for now was one of the most controversial ads in the history of Pepsi. Most people say that people did it purposely, but the issue is not clear until now. Let me explain so that people can have a clear idea about the whole concept. The Pepsi live for now add, or the Pepsi live for now commercial came out in early 2017. Most people might be surprised when they hear that they took down the ad in 24 hours. People worldwide criticized the ads, and the company had no option but to take down the ad. Furthermore, celebrities from all around the world came in opposition to the app and wrote letters to the head of Pepsi Company to take down the commercial.
Furthermore, many people carried out trends on Twitter that further put pressure on the company to put down the app. Initially, the company tried its best to tell the people they were taking it negatively, and it did not have any other double meaning. The company also tried to convince the people that there is no such issue with the commercial, and the ministry has approved it of media, so they had no right to criticize the commercial. Soon after a few hours of the release, people and celebrates from the United States of America and worldwide knocked the app, and the company had no option to put it down. The Pepsi Company took down the app in less than 24 hours.
Chinese man who is poor and standing on the roof with a can of Pepsi
Now, most people might be wondering what was so bad in the ad that people criticized it so much. they interpreted the central theme of the ad to be against the black lives matter movement. However, there were some additional problems with the commercial too. People in the United States of America and people worldwide said that it had connections with Chinese people and Muslims. Moreover, we can conclude that the apps had racial discrimination throughout the app.
In the initial phases of the ad, you will see a Chinese man who is poor and standing on the roof with a can of Pepsi. Later on, when we reach the middle of the ad, we can see a Muslim woman wearing a hijab. The girl seems to be in a terrible mental state and is throwing things around. In addition to this, we can also see that the people are protesting in the United States of America. Most of the people are black, and there are some Chinese as well as some Muslim women who are wearing a hijab.
All of these people have picked up posters, and they are protesting against some things. Keep in mind that the Pepsi company did not say that the protest in the ad was against the infamous movement of black lives matter. However, people said that they could easily see that it was against the black lives matter movement. In the ending phases of the ad, we can see the celebrity Kendal Jenner who is standing at a doorway, and people are taking pictures of her.
The main idea of the ad is that the black other minorities in the society will protest,
People living in the United States of America say that the main idea of the ad is that the black other minorities in the society will protest, whereas the rich will consider themselves elite. Due to the above reasons, the celebrity Kendal Jenner was highly criticized for even receiving payment for doing the advertisement. All of the stars came out in support of the minorities, and they told Pepsi to take down the ad immediately. Furthermore, the danger of martin Luther king also came out in support of the minorities and started a campaign to ban the use of products made by Pepsi. The Pepsi Company acted swiftly and took down the ad.
Not only this, but they also issued a public apology to the public and Kendal Jenner. However, Kendal Jenner had never spoken about the controversial ad until the 14 seasons of keeping up with the Kardashians. In one of the episodes of keeping up with the Kardashians, she said that it was one of her biggest mistakes, and she broke down in front of the cameras and said that she hasn’t felt so stupid in her whole life.
Nike: ‘Just Do It’
Apart from Pepsi, many other companies also committed the same mistake. The famous shoe and clothing company Nike also faces a similar situation. Nike thought they would get away by producing such an ad, but they were not aware of the public living in the United States of America. These companies feel that the general public is dumb, and they will not understand the hidden meaning behind the ad.
However, we should now get to the ad. This ad was taken out to the public on TV screens in 2008. In the initial phases, people only took out the ad in the United States of America, and later on, if the ad was a success, they will also release it in other parts of the world. However, Nike could not gain too much support from their people as the people living in the United States of America criticized the ad so much that the Nike Company had no choice but to take down the ad.
The Nike Company took out this ad to celebrate its 30th anniversary of production. Due to this reason, they put a lot of money into making this ad. They believed that since it was their 30th anniversary, they should spend a lot of money on the ad and make it look like one of the best ads ever created. It would be best to keep in mind that the Nike Company had spent loads of money, capital, and time making this ad.
Apart from the black people, we can also see some minorities in the ads
Let us explain what happens in the ad. Before explaining the entire ad, I should tell you that this ad is also about racial inequality. In the ad, there are a few athletes who they can see exercising. These athletes are preparing for a huge event that can change their lives. Moreover, apart from the black people, we can also see some minorities in the ads. We can see that there is a woman who is in her hijab. It means that she is Muslim and she is preparing for a boxing event.
Furthermore, we can also see two disabled children. It would be best if you kept in mind that both of these children are black a d both are disabled, and they use the wheelchair to travel from one point to the other. The ad also had some famous athletes. One of the famous athletes that most people see is NFL’s Colin. This person was a 49-year old that initiated a debate in 2016 when he did an act. The act was that this person kneeled during a game when the national anthem was big pronounced by people. Later on, he was asked why he kneeled. The person said that he kneeled because he wanted to show support for the people who had faced oppression just because of their color.
Nike should take down the ad.
People who lived in the United States of America said that it was not patriotic to include Collin in the ads and that Nike should take down the ad. People also threaten the shoe and cloth-making company that every single person living in the United States of America will boycott their products, which means that they will not buy the products made by the Nike Company. Social media was at its peak when such an ad came out, and social media provide an unrestricted right of speech to all of the people living in the United States of America.
These people used Twitter and other social media platforms such as Facebook and Instagram to talk about the evilness behind the ad. Moreover, people also created hashtags such as boycott Nike and burned Nike. Some people say that when they used to work at Nike to earn a living, they feared for their lives because people would give death threats to them, and so these people said that they had no choice but to quit their jobs at Nike.
A few unexpected and strange things happened after people took down the ad
However, a few unexpected and strange things happened after people took down the ad. People said Nike sales surged up to 31 percent on Labor Day, and they recorded a huge profit. However, it would help if you kept in mind that this was not the first ad. That became the center of discussion for all people living in the United States of America. Countless other commercials have been taken out to the market and have received backlash from the people living in the United States of America. For instance, nothing beats the London ad gathered many controversies, and hence the company has to take down the ad. However, this ad had a lot of mixed reviews. Some people supported the app, whereas others heavily criticized it.
Dove: Facebook Misfire:
The dove ad, which was also known as the Facebook misfire, also had to face criticism. The ad was also related to the racial discrimination between the people living in the United States of America. The ad gave an idea of whitewashing. In the previous times, people use to watch ads in which a woman would apply some product on her face. And she would become highly fair and white.
The same idea has been conveyed in this ad, but Dove had taken it to an extreme level. In the ad, you can see that the women are first African American, and then, later on, she becomes white. The Dark skinned women first applied on the product of Dove that they were advertising. After a split second, the dark woman acts as if she wants to take off her clothes. But when she takes off her clothes, we see another woman in the same clothes. But she has fair skin and is very white. People living in the United States of America said that it was a racial slur against the black community. That lived in the United States of America. It was considered one of the most controversial and the most offensive commercial made in television
The ad clearly showed that people with white and fair skin are superior to dark and rough skin. People used social medial to show their anger to the government in the United States of America. And the company that took out such an advertisement. People generated hashtags, and people shared these hashtags amongst people in the United States of America and with people worldwide.
One of the most famous hashtags was “Done with dove.” On seeing the uprising in the people. Dove had to remove the ad from the medial social platform quickly. In addition to this, the officials of Dove Company also apologized publically to all of the people who were hurt.